chasing phredom

A Weekend for Africa

2012 marks the fifth consecutive year that the fundraising program I created (A Day for Africa) runs in my home community of the Comox Valley in British Columbia, Canada. 

The thing is, I haven’t been here for the past four years so others have stepped in to make the program go on while I’ve been away. A Day for Africa has really taken on a life of its own because of it, and the past weekend was a perfect example of this.

One of my best friends’ mother took it upon herself to organize a “Weekend for Africa”, and what a wonderful experience it was. 

 

Myself and six others went to her property to work in her garden for the day. This wasn’t just any garden, either. My friend’s mom is commonly referred to as “The Compost Queen” because she is such a knowledgable and gifted green-thumb. So the six of us spent a beautiful Saturday in her yard volunteering our labour in return for donations to help people affected by HIV/AIDS in Sub-Saharan Africa via the Stephen Lewis Foundation. And it happened all over again on Sunday with another group of six volunteers. I think we all had a really good time. Here are some pictures:

 

Leadership Soup

I was recently privileged with an opportunity to deliver a presentation on leadership to a Grade 6 class. I decided to make my presentation public, so here goes!~

The idea was to articulate the elements of leadership in a step by step process. I used the analogy of making soup (i.e. if leadership is the soup we are making then these are the ingredients we put in the pot).

Vision

I don’t know of a better way to contextualize vision than to use Steve Jobs as an example. He saw a personal computer when others didn’t, and the world changed because of his vision. With this example as inspiration, I asked the class to get into groups and envision ways to make their school better. 

Commitment

Nelson Mandela can be summed up in a word - commitment. I used his story to communicate the essence of the term. The quote below is taken from his opening statement at his 1964 trial. 

Communication

After we see an opportunity and commit to it, we have to communicate that vision to others. There are many ways to do this, so I asked the students to dream up different ways of explaining their visions. 

Empowerment

The vision is clear, the commitment has been made, and others know about it. Now it’s time to empower those people to contribute according to their own means and abilities. This was a tricky point to make, but I think they got it. 

Perseverance

The path of leadership is ridden with obstacles and perseverance is the quality that allows leaders to get around those obstacles and accomplish their goals. I used my own story to explain this ingredient. After no one attended my first ever presentation for A Day for Africa (despite the fact that I hand delivered more than 25 invitations to local business owners) the program went on to raise over $25,000 in its first year for people affected by HIV/AIDS in Sub-Saharan Africa. Moreover, I was given the opportunity to meet some of the program’s beneficiaries in East Africa. These things happened because I persevered and re-strategized when things didn’t go my way. 

Purpose

The idea is that in order to succeed your purpose has to be bigger than you. I used the story of one of the Grannies I met in Uganda to get the point across. She had five children. Three of them died of HIV-related causes, one of them is mentally ill and still lives with her, and the fifth “couldn’t take it” so ran away. Now this Grannie is providing for her mentally ill son and all of her grandchildren while she is well into her 70s. She is able to do so because her purpose (that child and those grandchildren) is bigger than her. 

Passion #1

Mme Reader teaches the class and her son Martin is a professional beach volleyball player who is striving to represent Canada at the 2012 Olympics in London. He is one passionate individual and someone the kids really resonate with because they know him. So when I said leaders have to be passionate (i.e. do what they love with every bone in their body) and showed them this picture of Martin, they got it. 

Passion #2

I used a couple of examples to help sink in this stuff about passion. The second one involved JF Carrey - the youngest Canadian to scale Mt. Everest. He and I used to be involved with a youth leadership organization and I saw him tell his story a number of times. In those sessions he always stressed how necessary passion was to accomplish his goal.  

Passion #3

My dear friend Chantal was doing her teaching practicum with the class, which is how I got the opportunity to visit them in the first place. I couldn’t help but use her as another example of passion. When I asked the class if they know how much Mme. Chantal loves teaching them they said in unison, “We know.”

Accountability

Accountability is so important in leadership because it fosters trust from others. If one says he/she will do something but doesn’t then who is going to trust him/her the next time? I told a story about my mother to illustrate the point. When her and I were in Oman we were given an artifact from a man in a remote village. My mother said, “If we can’t use it in our research we will give it back to you.” The man didn’t seem to care, but the artifact turned out to be from approximately 3000 BCE. When it was decided that we couldn’t use it, my mother insisted that we drive back to that village and give it back to the man. She followed through on her word and built strong repoire because of it.  

Integrity

Back to Nelson Mandela. After being imprisoned for 22 years he was offered freedom on the condition that he compromise his organization. He refused. That is integrity, and the kids fully understood what I was talking about. I did stress, however, that integrity and accountability are things we practice. 

People

It is so easy to get caught up on the solo track as a leader, forgetting about the people around us. The best leaders recognize that others are the keys to success, however. Inclusion is power in leadership, and I wanted to make sure that was understood. It is why I used “we” instead of “I” in the questions I posed under each leadership principle. That small semantic difference was crucial to informing the class of the importance of including others. 

And that’s how we make leadership soup!

Made in Canada

My father has an ancient cribbage board. It has the phrase “Made in Canada” engraved on one end (which only confirms the age of said cribbage board). Looking at it made me think of the pride people feel when they buy something that is “Made in Canada”. To me, such people have it all wrong. 

When one Canadian buys something from another Canadian who “Made [it] in Canada”, he/she isn’t contributing to the generation of wealth in our country. He/she is simply reallocating it. 

Instead of putting our pride into purchasing goods that are “Made in Canada”, we should put our pride into marketing the “Made in Canada” brand to people abroad; for the day international markets are proud to buy something “Made in Canada” is the day we Canadians will see the wealth we are looking for, and that will be something to be proud of. 

A man should know that his father will always be stronger and beat him at everything.

So I bought some goats…

It is true. I bought some goats.

Some people think that it’s funny or that it’s just another project, but it’s much more than that.

For a great deal of my adult life I have been dreaming up concepts and trying to sell them. I have put together a sole-proprietorship, three limited liability corporations, and a loose fundraising organization to carry these concepts as legitimate business vehicles. For all their successes and/or failures, they have certainly been schools of business. The similarity between them was that they always relied on me. I was the product (or service, rather). Quite literally, “Me Inc.” x 5. That was fine, except they only moved if I moved. In other words - difficult to scale, difficult to automate. What I have come to understand is that if I want to scale and automate production (i.e. make profit and free up my time) then my product (service) can’t be me. It is much easier to scale and automate physical products. Enter the goats.

Without getting into proprietary details, goats are amazing products. They can produce multiple revenue streams, and at the very least they provide food. That’s why I’m going to run with this experiment of mine and see what’s possible. My hunch is that it will not only be hilarious, fun, and provide food - it will make money as well. What better could I ask for? 

Truth
is best delivered
with the arrow
and not the quiver

Success AND Failure

Success is something to be proud of, to be shared. So too is failure, but the brand that comes along with failure is not a positive one. Failure is something to be stored away - not to be talked about. Think about it: Who declares that he/she did not achieve something? And yet it is our failures that define us.

Our failures are not only far greater in number as compared to our successes, they also cause us to reflect, to recalibrate, and to reposition before trying again. In essence, they shape us. So why not give voice to these formative events? Maybe it’s worth a try. Here, I’ll start:

I applied for a part-time marketing contract with a music fest and did not even get an interview despite the fact that I have an MBA and several very strong references. I know what I’ll do next time, though, and that gives me reason to celebrate. So thanks, failure. You served me well yet again.

 

Content

Content has been a major theme for me as of late. My interest stems from the pursuit of effective social media usage by organizations large and small. Too often I have heard, “We need to be on Facebook,” or, “We need a Twitter account,” when the issue is not simply that an organization needs to be on Facebook or have a Twitter account. Doing so only provides mechanisms to connect with consumers. What is important is for organizations to move beyond mere connections and to provide a reason (hopefully many reasons) for people to connect with them. That reason is content.  

Providing valuable content is the only surefire way to make people want to connect with an organization via social media. The trick is how to determine what valuable content is exactly. Word to the wise – it is impossible to ascertain those details by using marketing analyses. One cannot survey market needs and construct content to meet those needs. The only option is to employ genuine creativity and engineer something unique. Take Dollar Shave Club for example. DSC’s Founder Michael Dubin did not scan the market to figure out what kind of video he needed to produce in order to gain attention. He relied on his comedic touch.

Remember too that good content without a good product offering is superfluous because why produce content in the first place? To provide a reason for consumers to connect. And why is it important for consumers to connect with an organization? To generate sales, and there lies the point - content, not connection, leads to sales. Organizations need to stop thinking that “being there” is enough. It is not. The secret is in meaningful presence, and that is generated through content.

Faces

I am usually very protective of my photographs, but I have decided to release a few.

The theme is faces. I love faces. 

Oman

Fiji

Uganda

Ecuador

Kenya

Panama